American actress and film producer, Demi Gene Moore, has teamed up with Andie Swim to launch a summer campaign with her daughters called “TOGETHER.”
While Demi was an early investor in the New York-based swimwear company, this is her first time making an appearance for the brand.
Andie Swim has built its brand proposition around taking the vulnerability and difficulty out of swimsuit shopping through a comprehensive online fit quiz that offers personalized recommendations.
“Over the past year, connection has become more crucial than ever. I’ve been a supporter of Andie from the beginning as an investor, and now, more than ever, felt like a perfect time to join them in welcoming a summer of freedom and togetherness,” said Moore.
“Especially sharing it with my daughters! It was important to me to include my daughters in this campaign, and I hope others seize opportunities in their lives to create meaningful connections and celebrate every moment with the people they love.”
The campaign, which has been shot by photographer Cass Bird, features Moore posing with her daughters Rumer, Scout and Tallulah Willis. It aims to convey unity, strength, and confidence across generations.
“Andie is the quintessential cross-generational brand, and celebrating community is one of our core values. Having Demi and her daughters as the pillars of our TOGETHER campaign felt exactly right,” said Melanie Travis, founder and CEO of Andie.
“This campaign happened very organically, and we’re happy to have grown such a tight knit relationship with Demi and her daughters. We are beyond excited for the future – together.”
As personalized solutions have taken off during the pandemic, the brand has witnessed over 100 percent growth between 2019 and 2020.
To expand on its Summer campaign, Andie Swim has plans to incorporate advertising assets such as a billboard in the near future.