Foot Locker has launched its first proprietary womenswear brand called Cozi.
The brand has been developed to cater to women who prefer a trendy yet premium wardrobe at an affordable value. The debut of the womenswear brand follows Foot Locker’s successful launch of various other brands, including LCKR and capsule collections by collaborators Melody Ehsani and Don C.
“At Foot Locker, Inc., we are always thinking about the consumer. We understand that laid-back apparel isn’t just for lounging anymore, and wanted to bring a female-centric apparel line to the market that is comfortable, affordable and stylish,” said Kirta Carroll, Vice President, GMM Global Women’s at Foot Locker, Inc.
“The introduction of Cozi allows women to feel confident in pieces that mix and match with their own style and personality.”
To promote the line, Foot Locker is looking to cast a diverse group of women. So far, the lineup includes singer and songwriter Sy’rai Smith, skateboarder and community organizer Briana King, content creator Ilianna Ayala Garcia, photographer Christina Paik, hooper and video producer Hannah O’Flynn, DJ and creative Amrit and musicians Angel & Dren Coleman.
The collection comes just in time for the holidays and is available exclusively at Foot Locker and Champs Sports in the U.S. and abroad.