Gucci has filed a joint lawsuit with Facebook in California against an individual that allegedly used Facebook’s social media platforms to sell counterfeit Gucci products.
The initiative is the first of a kind between the two companies but is similar to prior lawsuits filed by other luxury brands such as Salvatore Ferragamo and Valentino, who have jointly pursued cases with Amazon in the past.
In a statement, the two companies noted that the defendant was using multiple Facebook and Instagram accounts to promote her international online counterfeit business, Reuters reported.
The lawsuit comes at a time when demand and online sales of luxury products have boomed in markets across the globe, with consumers spending less on things such as travel and fine dining. This has also opened up new business opportunities for platforms such as Facebook that are looking to capitalize on the trend by enabling consumers to shop directly through their platform.
“More than one million pieces of content were removed from Facebook and Instagram in the first half of 2020, based on thousands of reports of counterfeit content from brand owners, including Gucci,” the statement said.
In 2020 alone, Gucci’s in-house intellectual property team reportedly helped crackdown on four million online counterfeit product listings, seizure of 4.1 million fake products and the closing of 45,000 websites and social media accounts.