Gucci “Hacks” Balenciaga In Latest Collection

Gucci “Hacks” Balenciaga In Latest Collection

Gucci And Balenciaga Join Forces
Gucci And Balenciaga Join Forces
Retail Bum

Retail Bum

Retail Bum

Retail Bum

In celebration of Gucci’s 100th anniversary, the luxury brand’s creative director Alessandro Michele looked to some of the fashion houses’ most iconic pieces, ranging from its equestrian gear to the Tom Ford-era collaboration pieces for his Fall 2021 ready-to-wear collection. But Michele did more than revisit Gucci’s archives for inspiration; he also saw the celebration as an opportunity to pave the way for something new. Michele invited Balenciaga’s creative director Demna Gvasalia to add his personal touch to the collection.

But note that the duo is not calling this season’s collection a “collaboration,” but are instead choosing to call it a “hack” as it is an example of Alessandro Michele’s attempt to “hack” Demna Gvasalia, according to the director in the company’s latest press conference. Through Michele’s attempt to “hack” Balenciaga, the designer looked to lift a selection of Balenciaga designs for the collection but with Gvasalia’s permission, of course.

“I have seen how [Alessandro and Demna’s] innovative, inclusive, and iconoclastic visions are aligned with the expectations and desires of people today,” said François-Henri Pinault, Kering’s chairman and CEO. “Those visions are reflected not only in their creative offerings but also in their ability to raise questions about our times and its conventions.”

Gucci And Balenciaga Join Forces

Gucci’s runway show, “Aria,” began with a model walking into the Savoy Club — a nod to how Guccio Gucci’s story began when he worked as a bellhop carrying guests’ luggage at London’s Savoy Hotel.

The model was seen wearing a reprised red velvet suit from the Tom Ford x Gucci fall 1996 collection. The outfit was completed with a leather choker attached by a leash to a horsebit harness.

As the show went on, models continued to enter the venue wearing pieces that had Gvasalia’s touches on them. From tailored camel coats featuring bold sloped shoulders to sharp, oversized outerwear and other subtle nods, like tiny sunglasses. Gucci’s latest collection clearly has Gvasalia…or better yet, Balenciaga written all over it.

But for those that are not for details, the blatant use of BALENCIAGA logo overlapping Gucci’s signature logo was a dead giveaway.

Gucci "Hacks" Balenciaga In Latest Collection

As the show concluded, Michele and Gvasalia shared their text message thread over Gucci’s Instagram stories reminiscing on their beginnings.

Gvasalia noted that the first perfume he ever purchased was, in fact, a small Gucci Envy sample, which he still owns today. Alessandro followed up by revealing that he wanted to purchase a pair of Tom Ford-era Gucci flare pants, but unfortunately he did not have the money.

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