The $90 hoodie is the second collaboration between the clothing giant and Kanye West’s fashion label. The launch of the hoodie was marked by a takeover of the Gap homepage, with Gap’s logo reimagined to show the letters YZY. Earlier in June, the Yeezy Gap line debuted a $200 recycled nylon jacket.
The hoodie is being offered in six colors and is expected to ship between two to eight weeks.
Gap and West signed a 10-year agreement in 2020 to design apparel for men, women and kids. The partnership brought together an iconic but struggling retailer, which recorded nearly $1 billion in Q2 last year, with West. The Yeezy brand is valued at $2.9 billion.
“The Yeezy design studio will develop the new line to deliver modern, elevated basics for men, women, and kids at accessible price points,” Gap noted in a press release earlier this year.
Under the terms, Yeezy will receive royalties and potential equity related to sales achievements.