American jewelry designer, Kendra Scott, has made its debut into the men’s category with its latest collection called Scott Bros. by Kendra Scott.
The collection’s launch comes in direct response to a growing appetite for men’s jewelry, especially among women customers who are looking to gift it to their male friends and family.
The collection was created alongside Kendra’s own teenage sons and features sterling silver, a mix of natural stones, leather cord, paracord and vinyl beads with price points starting at $68 up to $198.
“My boys have grown up with this business. Back in the day, they would come to the office and go ‘treasure hunting’ for beads stuck in the cracks of our wood floors. To now design a collection with them is truly a full-circle moment for me. I’ve been a jewelry designer as long as I’ve been a mom – that’s why I’m thrilled to introduce Scott Bros. by Kendra Scott, designed in collaboration with my sons to be fun fashion that anyone can wear,” said Kendra Scott, founder, designer and executive chairwoman of the brand.
To continue the company’s philanthropic mission, the company plans to donate 50 percent of all proceeds that come from the sales of the Cade Suite collection on June 7, 2021, to support the Peyton Manning Children’s Hospital (PMCH) Art Therapy Program.
The company also plans to donate 20 percent of proceeds that are collected from the sale of the Cade Bracelet that is made with Blue Lapis. These proceeds will be used to support PMCH, while the rest of the suite will support Kendra Scott’s evergreen giveback efforts for youth organizations and charities.
“We put the customer at the center of everything that we do and saw an authentic opportunity for us to build another arm of the Kendra Scott business to provide a family-inspired men’s collection for our customers. As a business, we have grown and evolved over the years, listening to our customers to provide quality products that fit their unique styles and needs. We are proud to introduce Scott Bros. by Kendra Scott, a collection rooted in our core values of Family, Fashion, and Philanthropy,” said Tom Nolan, CEO of Kendra Scott.
Scott Bros. by Kendra Scott is available beginning today in Kendra Scott stores and online at KendraScott.com/Scott-Bros.