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Peloton Launches Private Label Apparel Brand

Peloton Launches Private Label Apparel Brand

Peloton Launches Private Label Apparel

Interactive fitness platform, Peloton, is launching its own private label apparel brand dubbed Peloton Apparel.

The brand is being unveiled as part of Peloton’s Fall 2021 collection. Each piece in the collection has been designed to be body inclusive and function as high-performance gear. Additionally, each piece has been wear-tested by Peloton Members, non-members as well as Peloton’s own instructors.

“I couldn’t be more thrilled to officially launch Peloton Apparel, a brand that has been influenced by our amazing instructors and at its core is centered around supporting our Members,” said Peloton’s VP of Apparel, Jill Foley.

“With each collection, we’re offering reliable pieces that support your sweatiest days, your busiest days, your rest days and beyond. Our goal with this brand is to enhance our Members’ lifestyles, not just one part of their day.”

Peloton first began selling apparel in 2014 as a direct response to member demand. Since then, the fitness platform has looked to drop seasonal and cultural collections in collaboration with various brand partners. Its latest collection, however, marks the company’s first private label launch.

Peloton Apparel will offer signature styles every season, but with each collection drop, new colorways and design elements will be offered. The four key fabrics consumers can expect offer different functions and benefits. The Peloton Cadent Fabric, for example, is a stretch jersey made with a polyester-spandex blend with a micro-peached finish made for comfort and ease of motion. Peloton Lite Lines Fabric, meanwhile, is a knit jersey featuring polyester, which offers moisture-wicking and quick-dry functionality. Peloton Move Mission Fabric is another fabric that has been used in the collection and it is made with nylon-spandex interlock, which makes it a soft and high compression material. Finally, Peloton Essential Fabric offers added support.

The Fall 2021 collection features men’s, women’s and gender-neutral styles as well as accessories and ranges anywhere from $15-$118. The collection is available online and in select Peloton showroom locations globally.

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