After months of speculation, YEEZY Gap has finally dropped the first item from the collaboration – a bright blue round unisex jacket retailing for $200.
Pre-orders have begun on Gap’s website in the United States and the jacket is expected to ship in the fall, according to the website.
The recycled nylon jacket is part of a highly anticipated collection, which was first announced in June 2020.
The collaboration unites an iconic but struggling retailer, which recorded a nearly $1 billion second-quarter loss amidst the COVID-19 pandemic, with American rapper, entrepreneur and fashion designer, Kanye West, who owns the Yeezy brand. West’s Yeezy brand is currently valued at $2.9 billion.
As part of the collaboration, West and Gap are developing a line that features modern, elevated basics for men, women and kids at accessible price points.
The lead-up to the launch, however, was anything but smooth. Less than a month after Gap and musician Kanye West announced a 10-year Yeezy deal, West threatened to walk away from the deal, which sent Gap’s shares tumbling by 6 percent.
The dispute by the big-box retailer came as West’s YEEZY logo strongly resembled the retailer’s 13-year-old mark. The only key differentiator is that Walmart’s sun rays are made up of lines instead of dots.
After Gap dropped the first piece of the collection, the company’s shares rose by more 1 percent.