Intimates apparel brand, ThirdLove, is expanding into the wireless category with the launch of its “Form Seamless” collection.
“We continue to see exponential growth in demand from younger audiences, as well as women who have made shifts in their lifestyles and are seeking high quality, comfortable first layer essentials,” said Ra’el Cohen, chief creative officer at ThirdLove.
“This new seamless collection provides limitless stretch and endless comfort, made to move with you throughout your busy day.”
The DTC brand’s collection includes four wireless bra styles and three varieties of underwear, which have been designed to adapt to the form of the body, offering a comfortable fit and maximum flexibility. In addition, the collection is both soft and smooth as well as invisible under clothes, according to the company.
Starting at $45 each, the collection is available in sizes ranging from XS to 3X. The company plans to roll out more options and sizes in the coming months, including a wireless v-neck bra, an adjustable strappy scoop bra, a scoop bralette, as well as a variety of underwear styles retailing at $14 each.
The move to roll out the collection is part of the DTC brand’s continued effort to offer more comfortable and convenient options.