Intimates apparel brand, ThirdLove, is looking to further its commitment to foster inclusivity and diversity with its latest effort to feature everyday women to model for its upcoming ad campaign.
“With diversity and body positivity at our core, we celebrate the beauty in every body, and have always been a champion for identifying new talent,” said Ra’el Cohen, co-founder and CCO of ThirdLove.
“We’re proud of ThirdLove models like Yumi Nu, who recently became Sports Illustrated’s first Asian curve model, and Janis Wilkins, a yoga teacher who was discovered by ThirdLove and featured in our campaign, which then propelled her into a brand new modeling career at age 62. We look forward to establishing the next success story through our community.”
To enter, applicants must post a forward-facing photograph or video to their Instagram, Facebook or TikTok account wearing at least one ThirdLove product. In the post’s caption, they must also share their response to “I should be ThirdLove’s next model because…” and include the tag @thirdlove and include #ThirdLoveModelSearch. To confirm their submission, applicants must also submit their contact information via the official entry form.
All entries must be submitted by June 4th, 2021. Cohen and ThirdLove’s VP of Marketing, Rebecca Traver, will work alongside world-renowned photographer and celebrity judge Nigel Barker to review all submissions and select the next star of ThirdLove’s upcoming Fall 2021 campaign.
The selected winner will receive an all-expense-paid trip to Los Angeles for a brand photoshoot. The winner will also receive a complete ThirdLove wardrobe and top drawer collection, a model profile on the ThirdLove blog social channels as well as a mentorship Q&A session with Nigel Barker.
