Global watch manufacturing company, Timex, has just revealed its most sustainable and earth-friendly collection to date called Expedition North. The launch marks an effort by the timepiece maker to expand its range of outdoor watch products and respond to the growing consumer demand for sustainably made products.
The Expedition North collection has been made in collaboration with The James Brand and it features modern minimalistic designs that have been crafted with attention to detail.
“Partnering with The James Brand allowed us to apply our mutual appreciation for craftsmanship and functionality to a piece that honors our respective passions for watchmaking and everyday carry essentials,” said Giorgio Galli, chief executive creative director of Timex Group, in a company statement.
The new Timex x The James Brand collection is lightweight and has been designed for everyday wear. Each watch features straps made from 100 percent recycled plastic fabric and zero-water Ecco DriTan Leather. According to Timex, any light source can recharge the solar-powered movements, while the watch’s hand-wound movements enable consumers to forgo the batteries altogether.
“The resulting watch is not only the pinnacle style of our newest Expedition North collection but also the embodiment of the future we have in store for outdoor watch design,” Galli added.
The collection includes the Tide-Temp-Compass (releasing in 2022), the Field Post 41 Solar, the Field Post 36 Solar and the Field Post 38 Mechanical. Each of the watches in the collection features titanium cases, a classic Timex dial layout, sapphire crystal with anti-reflective coating, and are water-resistant.
The collection is available on Timex.com.