Kroger is partnering up with Instacart to launch its new Kroger Delivery Now service, which will enable consumers to get convenience products within 30 minutes.
The service allows consumers to order from Kroger’s inventory of 25,000 convenience items and it is being made available at more than 2,700 store locations across the U.S. This includes various Kroger brands such as Ralphs, Fred Meyer, King Soopers, Fry’s, Mariano’s, and Smith’s.
“Kroger Delivery Now is a differentiated solution in the e-commerce industry, not just the grocery sector,” said Rodney McMullen, Kroger chairman and CEO. “Operationally, this service reaches up to 50 million households and it’s an expansion of our thriving e-commerce model that demonstrates strategic interplay among our assets, expansive store network, supply chain, and dedicated fulfillment centers and fleet, joined by Instacart’s unrivaled fulfillment model and last-mile technology to provide our customers with anything, anytime, anywhere without compromise.”
Instacart customers will also be able to leverage the delivery service through the Instacart Convenience Hub.
Kroger’s move to expand on its four-year-old partnership with Instacart comes at a time when it is seeing a sizable increase in online sales. Last year, the company saw its eCommerce sales total more than $10 billion. According to McMullen, the company aims to double its digital sales and profitability by the end of 2023.