French luxury fashion house Chanel has lost a court battle against Chinese tech giant Huawei over trademark infringement of its iconic logo.
An EU court judge ruled in favor of Huawei, which had sought an EU-wide trademark for a new logo. Chanel objected and said it was too similar to its own logo.
The EU General Court in Luxembourg ruled that while logos share some similarities, their visual differences are significant as Chanel’s logo has more rounded curves and has thicker lines.
Huawei had filed a trademark for using the new logo on computer hardware back in 2017.
Chanel argued that the two intertwining semi-circles in Huawei’s logo were too similar to its protected logo, which it uses on a variety of products such as clothing and accessories, bags, makeup and perfume.
Chanel’s challenge was, however, dismissed by the EU Intellectual Property Office two years ago. This prompted Chanel to challenge the ruling at the General Court, which dismissed its case again yesterday, BBC reported.
“The figurative marks at issue are not similar. The marks must be compared as applied for and registered, without altering their orientation,” the tribunal of judges said.
“In particular, Chanel’s marks have more rounded curves, thicker lines and a horizontal orientation, whereas the orientation of the Huawei mark is vertical. Consequently, the General Court concludes that the marks are different,” they said.