Just two and half months after athleisure brand, lululemon, threatened to sue bike manufacturer Peloton over its new apparel line, Peloton has filed a lawsuit against lululemon in a Manhattan federal court.
Peloton argues that lululemon’s claim over the design patents of its five women’s bra and legging products, which include the Strappy Bra, High Neck Bra, Cadent Peak Bra, Cadent Laser Dot Bra and Cadent Laser Dot Leggings, lack any merit.
The lawsuit marks the end of a five-year-long co-branding relationship between the two brands. It follows a November 11 letter sent by lululemon’s lawyers to Peloton that warned Peloton to stop selling its new apparel line as it infringes lululemon’s patents.
“At lululemon, we are known for our product innovation and iconic design,” lululemon said in a statement on Friday.
“We will defend our proprietary rights, to protect the integrity of our brand, and to safeguard our intellectual property.”
Peloton, however, argues that its apparel products are easy to tell apart and that lululemon’s designs do not deserve patent protection as they are too obvious.
“On top of the numerous clear and obvious differences in design, Peloton and Lululemon’s brands and logos are also distinctive and well-recognized, making confusion between products a virtual impossibility,” Peloton said.
Peloton is seeking a legal injunction to invalidate lululemon’s patent claims and declare that the company does not infringe lulemon’s patents.