Now Reading
Walmart And Kanye West Battle It Out Over Yeezy Logo

Walmart And Kanye West Battle It Out Over Yeezy Logo

Romana Hai
Walmart And Kanye West Battle It Out Over Yeezy Logo

Walmart has filed an objection with the US Patent and Trademark Office over a logo design rapper and fashion designer Kanye West filed for Yeezy LLC in January 2020.

According to legal papers filed on April 21, 2021, the design in dispute consists of eight lines or “rays,” which are made up of three dots. The design may be used in conjunction with sneakers, underwear, T-shirts, furniture, modular homes and even hotel services.

The dispute by the big-box retailer comes as West’s new logo has a strong resemblance to the retailer’s 13-year-old mark. The only key differentiator is that Walmart’s sun rays are made up of lines instead of dots.

Walmart believes that the Yeezy logo could create “confusion” and a “false suggestion of a connection” between Walmart and Yeezy.

Walmart And Kanye West Battle It Out Over Yeezy Logo
Source: tsdr.uspto.gov

While the West team did not comment on the matter, Walmart, directed the Post to a letter it had sent to West’s lawyers on April 19, 2021, as proof that the artist has not been cooperative.

“As we referenced in our correspondence in July and August of 2020, January and February of 2021 and our telephone conference in March of 2021, Walmart has repeatedly sought to understand Yeezy’s planned use of the Yeezy Application, with the goal of finding ways in which the Walmart Spark Design and the Yeezy Application can co-exist with one another,” the letter stated. “However, to date, we have not received any conclusive information from Yeezy regarding the planned use or any cooperation from Yeezy in order to find common ground.”

Retail Bum participates in various affiliate marketing programs, which means Retail Bum gets paid commissions on purchases made through our links to retailer sites.
For general inquiries, contact us at hello@retailbum.com.
RSQUARED LLC ©2021 All Rights Reserved.
Scroll To Top