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Target-Owned Shipt Expands Potential Delivery Reach To 2M More Households

Target-Owned Shipt Expands Potential Delivery Reach To 2M More Households

Target-Owned Shipt Expands Potential Delivery Reach To 2M More Households

Grocery delivery service, Shipt, is making the largest expansion to its service in three years with the addition of nearly 1,000 more store locations. The expansion will increase access to the service for nearly 2 million households, largely in major cities across the U.S., such as Atlanta, Charlotte, Los Angeles and Seattle.

“This is the first time Shipt has expanded this way,” said Bridget Fruit, chief operating officer for Shipt, in a statement.

“Over the years, Shipt has launched one city at a time or rolled out a new retail partner nationwide, but this exciting coast to coast expansion is unlike anything we’ve done before.”

As part of its expansion efforts, the delivery startup this time worked with retailers such as CVS and Bed, Bath & Beyond to identify locations that would particularly benefit from access to its delivery service, StarTribune reported.

The company’s move to expand its service comes at a time when it has seen significant growth in its business, especially since the start of the pandemic. Shipt’s service is now available in more than 5000 metros in the U.S. and the company is seeing double-digit growth in order volume from Target. In August, for example, Target’s delivery orders processed by Shipt grew 20 percent, which was on top of the 60 percent growth recorded in Q2 last year.

As demand has picked up, Shipt has been focussing on adding new retail partners. Over the past year, it has signed up partnerships with 30 retailers, with Rite Aid being the most recent one.

Shipt’s expansion efforts come at a time when many larger players in the retail space are extending their delivery services to other companies. Walmart, for one, rolled out its GoLocal delivery service last month, enabling smaller businesses to utilize its delivery network.

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