7-Eleven is expanding its mobile checkout service to an additional 2,500 stores as consumers continue to demand contactless checkout experiences in physical store locations.
“After over a year of living through the pandemic, Americans have a new perception of what convenience looks like. For many, it’s a contactless shopping experience without waiting in line,” said 7-Eleven Digital Senior Vice President Raghu Mahadevan.
The contactless checkout option, which allows customers to scan the bar code on various products and pay for them through their phone, was first introduced in New York City in 2019. The company later expanded the offering to other major cities such as Philadelphia, Los Angeles, San Francisco, Seattle, and Washington, D.C.
The expansion of the service brings the total number of 7-Eleven stores that support mobile checkout to 3,000 stores across 32 states. The company plans to have the option available at all of its U.S. locations by the end of 2022.
Customers will still be required to stop by the checkout counter if they wish to buy age-restricted items such as alcohol, tobacco and lottery tickets, or access any of the financial services that are offered by 7-Eleven.
To encourage customers to use the contactless offering, 7-Eleven is offering shoppers 10x reward points for a limited time, if they use mobile checkout in physical stores.
The company’s move to expand its mobile checkout offering comes nearly seven months after it rolled out its in-app mobile wallet.