At a time when more and more consumers are becoming mindful of their environmental impact, buy now, pay later (BNPL) platform, Afterpay is launching its first-ever live shopping experience featuring sustainable brands.
Through the initiative, consumers will be able to build a more mindful and eco-friendly wardrobe and give back to the environment through the BNPL “top-up” program, which allows customers to add a $1 donation at check-out to benefit two non-profits called Magpies & Peacock and Surfrider.
Magpies & Peacock is a Houston-based non-profit dedicated to collecting and reusing post-consumer clothing, scrap textiles, and accessories diverted from landfills. It aims to disrupt the fashion industry’s waste cycle and mitigate its enormous environmental and social impact.
“We are thrilled to partner with Afterpay as part of that process and are humbled to be part of their Top Up Donation program,” said Sarah-Jayne Smith, CEO of Magpies & Peacocks.
“At Magpies & Peacocks we always ask ourselves how we can look at a solution from the perspective of People, Planet and Profit – how can we tackle something head on sustainably by doing right by it socially, environmentally and economically. It is a mindset we apply to all things, no matter how small – everything from the products we create or buy, and how we teach a skill, through to our carbon footprint as a non-profit organization. It can create a tremendously influential ripple, not only in winning hearts and minds, but in affecting real change.”
Surfrider, meanwhile, is an environmental organization that focuses on protecting clean water and healthy beaches.
Afterpay will match all the donations that are made during its live-shopping event.
“We are thrilled to offer our customers the option to shop from fashion-forward brands in a responsible and sustainable way, while also giving back to these incredibly important organizations. Gen Z and Millennials are conscious shoppers who make mindful choices when they shop and we are proud to put the spotlight on organizations that are helping to tackle the complex issues facing our planet,” said Melissa Davis, Head of North America at Afterpay.
Afterpay also has plans to integrate with MagicLinks, a B-Corp certified social commerce company that inspires viewers to shop more consciously starting mid-April. Through the partnership, consumers will be able to watch their favorite influencers, shop live for their favorite eco-friendly brands and pay in four interest-free installments.