Just a year later after its acquisition of buy now, pay later (BNPL) platform, Quadpay, global payment company Zip Co Limited is unifying both brands under one name, Zip, to increase brand awareness and global presence.
“We believe Zip can become the most fair and responsible global payments brand in the world, on the side of merchants and consumers,” said Zip Co-founder and Global CEO Larry Diamond.
“Since Zip acquired Quadpay, we have experienced exceptionally strong growth in the United States. We’ve built a brand that will grow with us as we continue to expand our global footprint, and that allows us to celebrate our merchants, customers and our Zipsters, putting them at the center of all that we do.”
As part of its rebranding effort, Zip will leverage a $400 million investment to amplify its brand presence across the U.S. and will work with over 300 finance technology product experts and over 200 technical resources to improve on its offerings for the retail industry. The company will also be looking to expand across 12 markets and five continents.
“Zip brings almost a decade of experience in the trenches with merchants and retailers, and this rebrand gives us access to more resources than ever before,” said Adam Ezra, Co-CEO of Zip US. “The same payment technology solutions and drive that propelled us to global leadership and doubled our growth in the U.S. will only accelerate under a single Zip brand, with more innovations coming soon.“
Zip partnered with design agency Koto for its new logo, which features a bold purple. The letter I in Zip has also been designed to flex and expand, forming a window in the heart of the logo, which allows it to showcase individual merchants. The new branding is expected to be rolled out across the globe starting mid-August 2021.
Zip currently works with over 51,000 merchants in 12 different countries and serves more than 7.3 million customers worldwide.