Buy now, pay later (BNPL) solution provider, Klarna, is rolling out a “Pay Now” option in the U.S., enabling shoppers to pay for their purchases immediately and in full at any online retailer that offers Klarna as a payment option.
Additionally, the Swedish FinTech is planning to offer a physical card that will allow cardholders to pay for products and services using the company’s interest-free Pay in 4 service. It will enable shoppers to easily track and securely manage their card payments using the Klarna app.
“Consumers continue to reject double digit interest rates and fee-laden revolving credit, while simultaneously seeking more choice, control and flexibility in how they shop and pay both online and in store,” said Sebastian Siemiatkowski, Klarna’s co-founder and chief executive.
“With the introduction of ‘Pay Now,’ Klarna now offers U.S. consumers the choice to pay immediately and in full, alongside our sustainable interest-free services. By launching ‘Pay Now’ and introducing the Klarna Card in the U.S., we are continually developing our services to meet consumers’ changing needs.”
Klarna already offers its “Pay Now” service in international markets and so its rollout in the U.S. market will make its payment product offerings consistent across the board. The launch of the new payment offering allows shoppers to either pay in full immediately with Pay Now or pay over time with Klarna’s Pay in 4 and Pay in 30 solutions – all without interest. The added options are also beneficial for retailers as they extend more payment options in their online checkout process.
The BNPL solution provider currently works with a host of online and physical merchants, including Bed Bath and Beyond, Saks Fifth Avenue, Petco, JCPenney, Converse, Wayfair, Pandora, and 1-800-Flowers.