PetSmart is partnering up with buy now, pay later (BNPL) service provider, Afterpay, to extend flexible payment options to both online and in-store customers.
“Afterpay empowers our customers with the financial freedom and flexibility to make purchases at PetSmart quickly and easily – and on their terms,” said Will Smith, senior vice president and chief marketing officer at PetSmart. “We’re excited to provide this innovative program to our customers, whether they’re shopping in-store or online.”
PetSmart customers who choose to utilize the Afterpay offering will be able to pay for their purchases in four interest-free installments due every two weeks. They can choose to pay using Afterpay’s solution for both PetSmart products, as well as services such as grooming, training and day camps.
The move to offer the flexible payment offering comes at a time when the solution is increasingly resonating with younger demographics. In fact, according to Afterpay findings, millennials currently represent the biggest share of pet owners in the U.S. Furthermore, the BNPL provider has also seen pet-related searches on its platform increase by nearly 270 percent in 2021 compared to the previous year.
“By joining forces with PetSmart, we are meeting the growing demand of pet ownership by younger generations during what continues to be uncertain times,” said Zahir Khoja, general manager of Afterpay North America.
The Afterpay offering is available starting today for PetSmart customers.