NEWARK, N.J., July 22, 2021 – Hot off the heels of SKITTLES® leaving Earth’s atmosphere for the first time ever earlier this week, the brand is excited to announce it’s creating a new, limited-edition Zero-G pack. Tried and tested in space, we can guarantee our product actually floats when you are out there.
Designed for all your extraterrestrial and earthly travels, the new Zero-G pack features intergalactic, aluminum packaging, and is filled with the blue and purple candies you know and love from the brand, featuring Pineapple Passionfruit, Raspberry and Berry Punch.
“SKITTLES is always looking for ways to surprise fans, both earthlings and extraterrestrials, with shocking innovation,” said Fernando Rodrigues, Mars Wrigley Senior Brand Manager for SKITTLES. “We’re thrilled to bring better moments to fans by marking SKITTLES’ first trip to space with limited edition packs and look forward to pushing the boundaries of confectionery space exploration.”
Fans should follow @Skittles for details on how they might be lucky enough to get their hands on the limited edition Zero-G packs later this summer. As part of the brand’s expansion into extraterrestrial confections, SKITTLES is proud to make a donation to the Smithsonian’s National Air and Space Museum in support of inspiring the next generation of innovators and explorers.
ABOUT MARS, INCORPORATED
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 125,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN’S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. The Mars Compass, inspired by the Economics of Mutuality, is used to measure the company’s progress in service of its purpose; The world we want tomorrow starts with how we do business today.
For more information about Mars, please visit mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.
SOURCE Mars Wrigley