The new 2,892 square foot space speaks to the brands’ sustainable focus, which has driven its development and use of natural materials in replacement of petroleum-based synthetic fibres. Displays around the shop call attention to the Merino Wool, Sugarcane, Tree, and other materials that its products are made of. The design of the store itself also evokes the natural world, with custom wood try-on chairs and displays, and uniquely shaped mirrors. Customers can see the carbon footprint of each product clearly displayed – a first for the fashion and footwear industry, and a hallmark of Allbirds’s approach to sustainability.
The store is located at 29 Brattle Street and is open Monday through Saturday from 10am-7pm and Sunday from 11am-6pm.
Allbirds believes in making better things in a better way. As a certified B Corp and Public Benefit Corporation, the Environment is a key business stakeholder. Since inception, the brand has been laser focused on combating the proliferation of petroleum-based materials in apparel and footwear. Allbirds’s story began with superfine New Zealand Merino Wool, and has since evolved to include a Eucalyptus Tree fiber knit fabric and a Sugarcane-based EVA foam (SweetFoam). In 2019, Allbirds became 100% carbon neutral through a self-imposed Carbon Tax, and in 2020, the brand began labeling all products with a Carbon Footprint. Allbirds firmly believes that business can accelerate a shift away from high-polluting practices, and help protect the planet for future generations.