Miami-based Popeyes is eyeing South-East Asia as it looks to expand its global footprint further. The company has revealed plans to open hundreds of restaurants across India, Bangladesh, Nepal and Bhutan.
“We’re excited to introduce our iconic Louisiana-style chicken to a new population in the world that already celebrates and loves bold and delicious flavours,” said David Shear, President RBI International, the parent company of Popeyes.
Originally founded in New Orleans in 1972, Popeyes distinguishes itself through its proprietary seasonings and techniques to create its unique New Orleans-style menu featuring its iconic chicken sandwich, spicy chicken, chicken tenders, fried shrimp, and other regional items.
“At Popeyes, we believe that the best food takes time, we marinate our chicken for 12 hours in bold Louisiana seasonings, then hand batter and slowly cook it to make it the juiciest and crispiest chicken that I think our guests will ever have,” the company noted in its statement.
The company’s move to expand its presence in Asia is part of an aggressive brand expansion strategy. In the coming years, the quick-service restaurant (QSR) plans to enter the United Kingdom and build its presence in Mexico starting in 2021. Popeyes currently operates restaurants in several other countries, including Spain, Switzerland, China, Brazil, Sri Lanka and the Philippines.