Fast-food giant, McDonald’s, has penciled in July 8, 2021, as the launch date for the nationwide rollout of its loyalty offering.
The MyMcDonald’s Rewards program will be available through the McDonald’s mobile app and will allow customers to receive 100 points for every dollar spent on qualifying purchases. The program can also be accessed through kiosks in the restaurant, digital menu boards at the drive-through and through McDelivery.
Participating customers will automatically receive 1,500 points after their first order, which is enough to redeem for hash browns, a vanilla cone, or a cheeseburger on their next order.
The program currently has 4 tiers, with the highest tier requiring 6,000 points to redeem a big mac, quarter pounder with cheese, a happy meal or a bacon egg and cheese biscut.
McDonald’s first began testing the program in November in Arizona and Nevada and slowly expanded it to several locations in the New England area.
The rollout of the loyalty solution comes at a time when QSR brands are investing in meeting their customers’ digital-first preferences and creating a more loyal customer base. In addition, these businesses are also seeing value in their loyalty investments as these offerings have become key to amplifying in-store visits, increasing average ticket size and offering valuable customer insights.
“We want everyone to feel connected to our brand, which is why we are working to enhance your experience. And we’re not stopping here! We’re excited for you to experience MyMcDonald’s Rewards, including all of the craveable options you can look forward to as you rack up points once it arrives to a city near you. And stay tuned for even more rewards we’re excited to share – big and small – in the weeks to come,” the company said in a statement.