TELFAR Designs New White Castle Uniforms For Restaurant’s 100th Birthday Celebration

Words by Romana Hai

TELFAR Designs New White Castle Uniforms For Restaurant's 100th Birthday Celebration
TELFAR Designs New White Castle Uniforms For Restaurant's 100th Birthday Celebration

In celebration of its 100th birthday this year, White Castle has collaborated with the renowned and award-winning New York City fashion line TELFAR to create new uniforms.

The collection will feature T-shirts, polo shirts, aprons, durags (a highly requested item) and visors. The collection will be available in light blue, royal blue, or black and is expected to be distributed to White Castle’s 10,000 employees.

“We wanted something special for our 100th birthday that captures the authentic spirit of White Castle and, as always, TELFAR came through for us,” said Jamie Richardson, a vice president at White Castle. “TELFAR has taken our uniform to a new place, creating something that’s distinctive, attractive and comfortable, and something our team members will feel great in whether they’re at work or hanging out with friends and family.”

TELFAR Designs New White Castle Uniforms For Restaurant's 100th Birthday Celebration

In 2015, TELFAR’s show at the New York Fashion Week was sponsored by White Castle, after the brand’s founder Telfar Clemens reached out to the quick-service-restaurant (QSR). White Castle later also hosted an after-party at its Times Square restaurant location.

In 2017, the two brands connected again, but this time to collaborate on a design initiative – new uniforms for the family-owned company’s employees. Since then, TELFAR has designed and produced three more White Castle team member uniforms, including this latest collection.

TELFAR Designs New White Castle Uniforms For Restaurant's 100th Birthday Celebration

“White Castle supported us before our success and we consider them family,” said Babak Radboy, TELFAR’s creative director. “Their team would serve Sliders backstage at all our shows and were basically part of our team. It’s still the only thing open after midnight in TELFAR’s hood — seeing our uniforms there means something to us, and so we take it personally.”

Additionally, TELFAR has also designed a limited-edition White Castle collection, featuring a mashup of White Castle’s and TELFAR’s logos across hats, hoodies and T-shirts. All proceeds from the limited-editioned collection will be donated to the Robert F. Kennedy Human Rights Liberty and Justice Fund, which raises funds to bail out imprisoned minors.  

MUST READS
No more posts to show, explore other topics: