Wix, a global SaaS platform that helps businesses create, manage and grow an online presence, has announced the launch of a native mobile app called Dine by Wix. Through the app, customers can order food and make reservations with any restaurant on the Wix Restaurants platform.
“By expanding the Wix Restaurant offering to mobile, we’re empowering restaurant owners to get in touch with their customers directly with no middle man, completely commission free,” said Ronny Elkayam, SVP of Mobile, App Market & Strategic Products at Wix.
“Dine by Wix gives restaurants a competitive edge, providing a direct sales channel to customers, ultimately leading to increased loyalty and repeat sales. We look forward to continuing adding value to restaurant businesses built on Wix.”
The offering comes at a time when the restaurant industry has experienced a digital acceleration in the use of online and mobile ordering over the past year. According to Wix, around 65 percent of online orders now come from mobile web browsing.
The Wix Restaurants offering is meant to give restaurant owners an additional sales channel and provide them with the ability to engage with their customers with ease through integrated offerings such as loyalty programs, offers and reservations.
Users of Dine by Wix app, meanwhile, gain access to variety of features such as live chat, direct call options, automatic reservation reminders including SMS texts, calendar invites and order history among other things.
The app is free for Wix users and is available on both iOS and Android.