The room offers a simulated Arctic environment where temperatures can reach as low as -10°F, giving customers the opportunity to put Canada Goose gear to the ultimate test.
While the brand is mostly known for its ultra-warm parkas, customers at its new California store can also shop for lightweight down jackets made for Malibu and Griffith Park temperatures.
Additionally, the store will offer puffers and vests from its Cypress and Crofton collections, which have been made with the brand’s recycled feather-light ripstop fabric that is made from 100 percent recycled nylon and offers a water-repellent finish.
Additionally, customers can find the HyBridge collection, which offers lightweight warmth designed for active use as well as a selection of knit sweaters, hoodies and zip-ups, made with merino wool and organic cotton. In addition, the collection features thermal mapping technology that aims to maximize warmth and breathability.
Lastly, customers at the California store can also shop the brand’s footwear collection, which will become available on November 12, 2021.
The company leveraged its HUMANATURE platform to bring the store to life, which aims to unite its sustainability efforts and values-based initiatives that take on philanthropic work.
For the opening of the South Coast Plaza store, Canada Goose has partnered with artist, Winnie Truong. Truong’s artwork for the space, titled Zephyr, is a stop-motion animation work created entirely with cut paper that guests can experience in the Snow Room.