Drew Barrymore and Shae Hong, founder and CEO of Made by Gather, have joined forces to launch a line of high-performance small kitchen appliances and cookware, which will be sold exclusively at Walmart. The line is called Beautiful Kitchenware.
“We’re on a mission to make everyone’s life more beautiful through cooking. With my long standing relationship with Walmart, I knew they were the perfect partner to bring this vision to life. It’s an act of love to make something that brings people together and lights them up,” said Beautiful’s Co-Founder and Creative Director Drew Barrymore. “I hope this collection inspires others to make more beautiful moments in the kitchen together.”
The collection features innovative touchscreen technology for kitchenware and it is elegantly delivered through its designs, contemporary colors and modern silhouettes.
Some of the pieces customers can expect in the collection are a 6qt touchscreen air fryer, 1.7l one-touch electric kettle, a 2 slice touchscreen toaster, a 6 slice touchscreen air fryer toaster oven, a high-performance touchscreen blender, a 14 cup programmable touchscreen coffee maker, cookware, cook tools and cutlery.
Beautiful Kitchenware will feature over 150 products in various different colors, ranging from $3.44 for measuring spoons to $129 for an air fryer toaster oven, with the majority retailing just under $100.
“We’re thrilled to be launching Beautiful Kitchenware with Drew and feel this is the perfect collection to be added to the Made by Gather portfolio,” said Shae Hong, Made by Gather founder and CEO.
“The designs, colors and performance of our products are unlike anything on the market right now, and we look forward to seeing these products add elegance and beauty to kitchens across the country.”
Starting today, the collection will become available on Walmart.com/beautiful and in-stores at Walmart nationwide beginning April 19, 2021.