Travel convenience store retailer Hudson is partnering with Amazon to enable a contactless shopping experience at select store locations.
The technology will first launch at the new Hudson Nonstop store located in Dallas Love Field Airport in Q1, with additional rollouts planned across North America for later this year.
“Today’s traveler is progressively more connected, mobile, and time sensitive – and they have higher expectations for convenience, safety, and speed during their shopping experiences,” said Brian Quinn, EVP and Chief Operating Officer of Hudson.
“The addition of Amazon’s Just Walk Out technology perfectly complements our current digital footprint, providing travelers with yet another quick, secure, and contactless shopping experience that meets their needs.”
“We are always looking for new ways to expand the seamless and safe travel experience that we’re known for at Love Field,” said Mark Duebner, Director of Dallas Love Field Airport. “The future of airports and air travel is becoming more contactless, so we’re happy to be the first airport with a Hudson store using Amazon’s Just Walk Out technology.”
Through the grab-and-go service offering, shoppers will be able to enter participating Hudson locations by using their credit card, take the products they want and walk out without having to stop by the cashier’s register. The charge will occur after the customer exits the store.
The Just Walk Out technology does not require an app download and does not require shoppers to have an Amazon account. It automatically adds products to a virtual cart as they are picked up and returned to the shelves. According to Amazon, the underlying technology is very similar to what is used in self-driving cars.