Lululemon has announced the launch of its Center for Social Impact, a new philanthropic effort that will focus on disrupting inequity and promoting social wellbeing through research and advocacy across local and global communities.
“At lululemon, we believe everyone has the right to be well and we know the path to wellbeing is possible when tools, support, and resources are accessible to all,” said Esther Speck, lululemon’s vice president of global sustainability and social impact.
“Through lululemon’s Center for Social Impact, we will leverage our expertise, resources, and communities to advocate for the wellbeing of those most impacted by systemic inequity around the world.”
The initiative will work to amplify lululemon’s existing social impact programs. One of such programs is Here to Be, which was launched in 2016. The program has supported more than 750 non-profit organizations that promote mindfulness and wellbeing through grants amounting to $25 million USD, touching more than 1 million people.
Additionally, this World Mental Health Day, lululemon and its Center for Social Impact will be investing $5 million USD toward various new and long-term initiatives. The newly established organization is partnering with local grassroots partners such as The Girls Opportunity Alliance, a program that the Obama Foundation for adolescent girls runs; The National Alliance on Mental Illness (NAMI), the United States’ largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness; and The Trevor Project, world’s largest suicide prevention and crisis intervention organization for LGBTQ people.
“Looking to the future, lululemon’s support will help ensure that we are able to lead a series of community-level, multi-disciplinary projects that will provide an elevated response for mental health issues facing our communities,” said Katrina Gay, chief development officer of NAMI.
NAMI also recently partnered with Kohl’s Cares, Kohl’s philanthropic arm, to revitalize the company’s support for mental health and wellbeing issues as well as expand its reach to additional people, especially those in ethnically diverse communities across the United States.
Through the Center, lululemon is aiming to provide access to wellbeing tools to more than 10 million people by 2025. It will be investing at least $75 million to advance equity in wellbeing in its local and global communities by 2025.