As Lululemon continues to make efforts to strengthen its growth, the athleisure brand is turning to yet another Nike executive to fill its top ranks. The company is hiring Nike’s Blanca Gonzalez as its new head merchant and SVP of global merchandising starting February 1.
“We’re thrilled to have Blanca join and lead our Merchandising team with her decades of experience and results in technical apparel,” said Sun Choe, Chief Product Officer at Lululemon. “She brings strong people-first leadership and a global mindset that will allow us to both expand into international markets and continue our trajectory in North America.”
Gonzalez, a former Nike veteran, will bring more than 20 years of leadership experience. During her time at Nike, Gonzalez led global merchandising strategies for both men’s and women’s products.
In her new role at Lululemon, Gonzalez will be responsible for building Lululemon’s credibility in the athletics and training industry. Gonzalez will “enable Lululemon to further expand its product, awareness and consumer base in the run, train and yoga categories – positioning the brand as a global leader in technical apparel for all athletes and sweaty endeavors,” the company noted in its announcement.
The move to appoint Gonzalez is simply another effort the company is making to abide and remain loyal to its Power of Three growth strategy, which aims to double its menswear business as well as its overall digital revenues and quadruple its international revenues.
And analysts believe Lululemon is well-positioned to meet those goals. In fact, Wall Street is betting on the company’s earnings to reach $2.51 per share and its overall sales hit $1.66 billion by the fourth quarter.
Lululemon’s stock has witnessed a major uptick, increasing by roughly 52 percent since the beginning of last year.