Microsoft is turning to its experience centers in London, New York and Sydney to boost sales of its products as retail foot traffic continues to climb in markets around the world.
The company’s move to use its experience centers to boost sales marks a pivot in its strategy. The company had previously just been using its experience centers to host business customers, Reuters reported.
In June last year, the company absorbed a charge of $450 million when it decided to shut down all of its 82 U.S. store locations that primarily served its retail customers.
Microsoft’s announcement to use its experience center to sell to consumers comes just a few weeks after Google announced plans to open its first retail store in New York City this summer.
Google plans to use the store to promote and sell a wide variety of products such as Pixel phones, Fitbit products, Google Home and Nest thermostats, among other things. The launch of the store marks the first time Google is setting up a permanent store.