As part of its merchandising and planning team transformation, Neiman Marcus has appointed Lisa Aiken as its new Fashion and Lifestyle Director. Aiken will report to Neiman Marcus’ President and Chief Merchandising Officer Lana Todorovich.

“We have been on a journey to find a global fashion leader who is a digital native and will help accelerate the growth of Neiman Marcus’ loyal brand portfolio with a fresh perspective,” Todorovich said in a company statement.

“Lisa has a keen understanding of both luxury fashion and emerging brands, coupled with her expertise as a compelling storyteller of seasonal fashion messages and skills on digital platforms. She brings a unique perspective and further enhances the fashion and technology authority of Neiman Marcus.”

Under Todorovich, the company’s merchandising team has expanded to more than 3,000 brand partners, including 50 new brands and 20 exclusive capsules and offerings. Sales of the top 20 brands in the company’s portfolio were up 35 percent in Q3 compared to last year.

Through Aiken’s appointment, the luxury retailer is looking to further amplify its current momentum.

“It is a privilege to be joining such a brand at the pinnacle of luxury with a world-renowned heritage but more importantly to be at the forefront of its continued evolution during such a pivotal time,” said Aiken.

“I look forward to partnering with the teams and all our brand partners to create a highly forward-thinking, elevated luxury brand experience for Neiman Marcus customers.”

Aiken brings extensive experience heading creative roles at several major luxury retailers. Most recently, Aiken served as the fashion and buying director at Moda Operandi. Prior to that, Aiken held roles at Net-a-Porter and MyTheresa, where she helped create more modernized offerings for both luxury eCommerce platforms.

Aiken’s new role at Neiman Marcus will become effective on August 9, 2021. Aiken will head the Neiman Marcus Fashion and Lifestyle Office and use her expertise to identify emerging brands and discover new trends and services across the fashion and lifestyle space. Aiken will also work closely with brand partners to expand the exclusive partnerships Neiman Marcus is known for, such as the recent Prada Outdoor immersive ‘Coast’ experience and Loewe Paula’s Ibiza installations.