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Simone Biles Signs Up With Athleta, Ends Nike Contract

Simone Biles Signs Up With Athleta, Ends Nike Contract

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Simone Biles Signs Up With Athleta, Ends Nike Contract

U.S. Olympic athlete Simone Biles is ending her contract with Nike in favor of another deal she has signed with Gap’s women’s wear active brand Athleta.

As part of the deal, Biles will be launching her own performance wear line and her work will focus on Athleta Girl, the brand’s line for teens and children.

“Simone believes in championing the next generation of female athletes as much as we do,” said Mary Beth Laughton, president and chief executive officer of Athleta in a statement.

“We are confident this partnership will continue to build community with our customers and enrich our brand.”

Biles’ decision to leave Nike comes just days after basketball legend Kobe Bryant’s estate decided to end its partnership with Nike. For Biles, it came down to partnering with a brand that provided her with a bigger growth platform and whose values aligned with hers. Biles had first partnered with Nike in 2015 when she became an athlete.

This is not the first time Athleta has signed up former Nike partners. Two years ago, Athleta formed a partnership with sprinting champion Allyson Felix, who had criticized Nike for not supporting pregnant athletes.

Earlier this week, Athleta announced plans to expand its presence in the Canadian market this year. The brand has set a target of $2 billion in net sales by 2023.

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