Tiffany & Co. announced the opening of its new store inside Bon Marché Rive Gauche, the famous Parisian department store.
The opening of the store holds tremendous significance for the American jeweler as it accentuates the close links forged over decades between the retailer and the French capital.
Customers who visit the new location can expect a warm and feminine setting that features curves, iridescent clouds floating along the curvilinear walls with pearly coatings. Tiffany & Co. notes that the clouds act as a discreet nod to New York City skyscrapers and aim to create an intimate and soothing atmosphere.
At the center of the store is an engraved glass diamond sculpture created by Hugh Dutton that represents the American jeweler’s iconic pieces, including its radiant diamonds.
The store features diamonds as well as its iconic collections, including Tiffany T1 and Tiffany City HardWear.
The store at Bon Marché Rive Gauche will be Tiffany’s seventh store in France.
The opening follows Tiffany & Co.’s latest news – a collaboration with streetwear brand Supreme. The jeweler has also recently made a series of efforts to reenergize its marketing strategy, including the appointment of Beyoncé and Jay-Z as brand ambassadors. Tiffany & Co. also made several internal leadership changes, such as the appointment of Anthony Ledru, who now serves as chief executive of Tiffany & Co. in place of Alessandro Bogliol and Alexandre Arnault, who now serves as executive vice president of product and communications.