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Vanity Planet Enters Physical Retail Through Nordstrom Partnership

Vanity Planet Enters Physical Retail Through Nordstrom Partnership

Vanity Planet Enters Physical Retail Through Nordstrom Partnership

Beauty tech provider, Vanity Planet, has revealed that consumers can now shop for its products both in-store and online thanks to its new partnership with American luxury department store chain, Nordstrom.

“We are honored and excited to be partnering with Nordstrom, a leader in cultivating indie beauty brands, and can’t wait for Nordstrom’s guests to experience our brand,” said Alex Dastmalchi, founder and CEO of Vanity Planet, in a company statement.

Under the terms of the deal, Nordstrom will carry Vanity Planet’s entire Elevate Collection online, including six of the brand’s top sellers – LEDA Red Anti-Aging LED Sonic Facial Brush, LEDA Blue Acne Fighting LED Sonic Facial Brush, Senia Hot & Cold Smart Facial Steamer, Formfit+ Bluetooth® Body Composition Smart Scale and Fria Skin Care Fridge.

“The Elevate Collection fits seamlessly into Nordstrom’s offering and we are honored to call them a partner,” continued Dastmalchi.

The offering comes just in time for the holidays and further solidifies Nordstrom’s mission to be recognized as the go-to destination for all holiday gifts.

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