Home furnishing retailer, Wayfair, has revealed its plans to head into physical retail in the upcoming year.
Through its expansion into brick-and-mortar retail, Wayfair is aiming to bring two of its specialty retail brands to life, with three stores openings in Massachusetts.
“At Wayfair, we are focused on creating the best possible experience for our customers. That includes meeting them wherever they are on their shopping journey and delivering the exceptional value, selection, service and inspiration they enjoy from our entire family of brands,” said Karen McKibbin, head of physical retail at Wayfair.
“With our first-ever AllModern and Joss & Main retail stores, we are introducing a new kind of omnichannel shopping experience powered by the Wayfair platform, inviting our customers to engage with the brands they know and love in an innovative format that blends the best of in-store and online shopping.”
AllModern will open its first store at MarketStreet Lynnfield, followed by a second location at Legacy Place in Dedham. At the same time, Joss & Main will make its debut into physical retail in the new lifestyle space at Burlington Mall, a Simon mall in Burlington, MA.
Wayfair plans to offer distinctive retail environments at both store locations and enable shoppers to explore and shop furniture, bedding & bath and seasonal items. In addition, shoppers can purchase products in-store and have orders placed for fast delivery to their homes.