Checkout and shopper network, Bolt, has acquired Tipser, a Swedish tech company that helps facilitate faster checkout at the point of discovery.
“Tipser and Bolt share the same goal of enabling checkout to take place anywhere. Our acquisition of Tipser couldn’t be more synergistic for the future of remote checkout,” said Ryan Breslow, founder and CEO of Bolt.
“Tipser has proven success in giving shoppers the opportunity to directly check out through inspirational content. By joining forces with Tipser, the sky’s the limit when it comes to unlocking the power of shopper identities to check out everywhere.”
Tipser’s embedded commerce technology enables consumers to seamlessly make purchases across different channels — whether that be an online publication, mobile marketplace, price comparison site, social media platform, or search engine.
Bolt plans to build upon Tipser’s technology and leverage its publisher marketplaces, touchless merchant integrations, and headless implementation capabilities to enhance its Remote Checkout solution. The solution will help publishers who struggle to build direct relationships with customers to leverage Bolt’s one-click account creation and tap into Bolt’s network of shoppers.
The offering is turn key for merchants selling on social media platforms as they are often challenged with forming a direct relationship with customers. According to Pew Research Center, 84 percent of shoppers look for insights on at least one social media platform before purchasing. It is thus crucial for brands and retailers to effectively engage these customers on and off social media platforms.
“Even though we come from complementary business offerings, we share exactly the same vision enabling every digital surface to become transactional,” said Marcus Jacobsson, co-founder and CEO of Tipser. “With our forces combined, we’re able to give hundreds of millions of consumers access to a safer, faster, and more convenient way of shopping online. We’re deeply impressed by Bolt’s team and are eager to embark on this exciting journey together!”