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Facebook Shops Exceeds 250M Active Users, 1M Sellers

Facebook Shops Exceeds 250M Active Users, 1M Sellers

Retail Bum
Facebook Shops Exceeds 250M Active Users, 1M Sellers

Facebook Shops now has more than one million sellers and over 250 million active monthly users on its platform, the company’s CEO Mark Zuckerberg announced.

The marketplace offers businesses of all shapes and stripes a way to create an online store, which is accessible through both Facebook and Instagram.

“It’s still obviously early, but we now have more than 1 million active Shops, and more than 250 million people actively interacting with Shops every month. So, I think the progress in terms of being able to ramp up some of this stuff and all of the different tools that now exist … it’s really amazing,” Zuckerberg said in a discussion on the audio-based social app Clubhouse.

“I think that the next five years are going to be really explosive in terms of the potential across a lot of these verticals,” he added.

Facebook initially launched Shops in May 2020 as a way for small businesses to set up their stores on its social media apps and accept payments both via Facebook Pay or directly on their website. The platform, however, is also accessible to larger businesses.

The store was rolled out at a time when sellers, both big and small, were seeking ways to digitize their businesses as they struggled with declining sales amidst the first wave of lockdowns last year.

Since its launch, the platform has expanded to offer an array of tools to sellers powered by Facebook’s social media apps portfolio. Sellers, for example, can use WhatsApp and Facebook Messenger to communicate with shoppers. They also can use the Instagram app to build brand stories and promote products.

More recently, the platform began supporting loyalty programs and live shopping, among other features.

Facebook has partnered with several payment service providers, including BigCommerce, Shopify and WooCommerce, to support Shops.

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