Global beauty tech provider, Perfect Corp., is partnering with Facebook to expand augmented reality (AR) virtual beauty try-on and shopping experiences across Instagram and Facebook.
The integration aims to put the consumers at the center of the shopping experience, increasing buyer confidence through try-before-they-buy opportunities and boosting social discovery of new products.
“We are excited to work with Facebook to further enhance the social shopping experience for users across Instagram and Facebook Shop through the integration of hyper-engaged AR beauty trials,” said Alice Chang, Perfect Corp. Founder and CEO.
“There’s no denying the impact that social media platforms like Instagram continue to play in the consumer discovery and shopping journey. This integration underlines the importance of a streamlined beauty shopping experience with interactive AR beauty tech proven to drive conversion and enhance the overall consumer experience.”
Beauty brands Lakme India and Laura Mercier plan on using Perfect Corp.’s integration with Facebook to debut their virtual beauty AR Try-On experiences through their Instagram Shops, starting with lipstick products initially. The two brands plan to extend the AR experience to additional products later in the summer this year.
Perfect Corp. also plans to expand their integration to Facebook Shops in the future.
The offering comes at a time when brands and retailers are continuously looking for new and innovative yet effective ways to effectively connect and engage with shoppers through both active targeting tactics and discovery on social media apps.
In an increasingly digital world, AR technology is being seen as a viable solution that can bridge the gap between brick-and-mortar experiences and online customer engagement.
“We’re passionate about developing meaningful new ways to connect sellers and buyers, and augmented reality is already helping people explore products in a more personal, confident way,” said Sue Young, Head of Spark AR at Facebook. “Now, with the integration of Perfect Corp.’s platform we can scale our paid and organic AR offerings and invite many more brands the opportunity to inspire Facebook communities to discover more products they’ll love.”