Since the rise of the pandemic, not only have consumers found themselves spending more time at home, but they’ve found themselves utilizing their idle time shopping online and on social media for all their retail needs. Brands and retailers everywhere have thus looked to bring their offerings to where their customers spend most of their time, leveraging tools that enable product discovery and checkout conversion. And this is a trend social media platform, Snapchat, has continued to bank on.
Over the past year, the social media app has made a series of acquisitions, including WaveOptics, Fit Analytics, Screenshop and more recently, Vertebrae, all in an effort to offer a seamless shopping experience through its application.
Now, Snap Inc. is partnering up with Verishop for the launch of Verishop Mini, a curated shopping experience that lives exclusively within the Snapchat mobile application.
“Our Minis platform offers an exciting new way for Verishop to create a socially-driven e-commerce experience inside of Snapchat,” said Alston Cheek, Director of Platform Partnerships at Snap Inc.
“The Verishop Mini makes it easy and fun for our community to shop fashion and beauty favorites expertly curated just for them, right alongside their friends on Snapchat.”
The offering enables Snapchat’s 280 million daily users to discover and shop the latest fashion and beauty products without leaving the app. To access Verishop Mini, users can tap Snap’s rocket icon within Chat and peruse through a rotating selection of fashion labels including Ganni, Faithfull the Brand, Labucq, The Line by K, Dannijo, Frankie’s Bikinis and Bebe, as well as beauty brands such as Kosas, R+Co and Blume.
Furthermore, Snapchat users can virtually sample popular beauty products and accessories from Verishop through Snap’s new augmented reality try-on experiences.
“Verishop is a new kind of shopping platform, offering easy discovery of unique products through an entertaining shopping experience. We’re passionate about helping independent brands be successful and building features to help these brands connect with the consumer,” said co-founder & CEO Imran Khan. “We’re excited to introduce Verishop to the Snap community and will continue to extend our platform, as we have with this partnership.”
The news follows recent moves by the social media platform, which includes an integration with Perfect Corp. to incorporate augmented reality-powered try-on experiences for beauty products within the app, the rollout of a new feature dubbed Spotlight, which enables users to create short-form video content similar to TikTok videos and Instagram Reels and its collaboration with Dior to sell its B27 sneakers, allowing Snapchat users to try on and buy shoes virtually.