YouTube is testing automatic product detection in video content that will display the products detected in a video along with other related products. The products will show between recommended videos below the video player, the company said in a blog post.
If and when it is widely rolled out, the product detection feature will have implications for influencers marketing products on the video platform as it will make it easier for them to share shoppable products and possibly see higher conversion rates. The feature will also cut Google a share of the lucrative affiliate marketing business since it is likely to make sales when products are bought through its platform.
“The goal is to help people explore more videos and information about those products on YouTube,” the video platform noted. The feature is currently just being beta tested in just the U.S. market.
The trial’s launch comes two months after the company began testing a similar feature that allowed video creators to attach certain products to their videos. Viewers could then see the list of products by clicking a shopping bag icon on the bottom left corner of the video and access related information and make purchases on each product’s page.
Last week, the company also announced the launch of a new short-form video streaming service called Shorts in the U.S. market that will compete with rival TikTok, which counts 80 million users in the country.