With consumers gearing up to travel this summer season, Tripadvisor is rolling out a new subscription offering for its U.S. customers.
The company’s subscription plan “Tripadvisor Plus” will give subscribers discounts on hundreds of thousands of hotels around the world, with an average saving of $350 per stay. The $99 annual plan will also enable subscribers to access savings on other travel-related expenses such as tickets for tours and attractions and personalized travel advice.
Tripadvisor has also partnered with Hertz to extend exclusive car rental benefits to its subscribers such as discounts on Hertz and Dollar Car Rental base rates. Additionally, Tripadvisor Plus members will get a Hertz Five Star elite status for a year. The status gives drivers perks such as earning points toward free rentals and being able to skip the counter when picking up rentals.
Tripadvisor’s subscription service is well-timed as 75 percent of vaccinated U.S. consumers are planning to go on vacation trips this year. More than half of these consumers plan to travel within the U.S., while nearly a quarter are planning to go to international destinations.
“These same travelers are looking to ‘up-level’ their travel experiences and maximize value on their trip,” Tripadvisor said. “However, ‘value’ can mean something different to every traveler. We all care about saving money, but in travel, saving money isn’t about keeping cash in your bank account; it’s about spending where it matters. It’s not about the lowest price or biggest discount; it’s about the best value on your terms.”