Crocs is diving into the resale market through a partnership with thredUP. The move is in line with the casual footwear giant’s commitment to becoming a net-zero company by 2030.
“Crocs has put tremendous emphasis around reducing environmental impact and waste, and thredUP is humbled to be part of their sustainability journey,” said Pooja Sethi, senior vice president and general manager of RaaS at thredUP.
“By enabling Crocs customers to give preloved items a second life through thredUP’s Resale-as-a-Service, we’re promoting reuse and inching closer to a more circular future for fashion.”
Starting November 4, 2021, Crocs customers in the United States can generate a prepaid shipping label from www.thredup.com/crocs, fill any shippable box with apparel, shoes, and accessories from any brand and ship it to thredUP for free. While it is encouraged, customers do not need to donate Crocs shoes to participate in the Clean Out program.
Once the items are received, each item will go through a quality inspection before being listed on thredup.com. Upon approval, sellers will receive a Crocs shopping credit which can be used to purchase items in-store or online at Crocs.com.
Similar initiatives are also being pursued by brands such as adidas, GAP, and Madewell, who are all leveraging thredUP’s RaaS platform.