Sweden-based second-hand resale marketplace Sellpy is expanding its operations to more than 20 countries, the company announced Monday.
The company manages the entire buying and selling process, starting from picking up goods from sellers’ homes to photographing and marketing them and then shipping them to buyers.
The company’s expansion to new markets comes at a time when consumers are turning to sustainable shopping and are increasingly embracing the use of second-hand products. Online marketplaces and fashion brands are thus working to course-correct their buying and selling practices, moving to end the fashion industry’s throwaway culture, Reuters reported.
“Every garment bought pre-owned saves resources for our planet. Demand in our new markets is growing rapidly,” said Gustav Wessman, Sellpy’s Head of Expansion.
It is not just Sellpy that is experiencing this growth in demand. The fashion industry as a whole is seeing the sale of pre-used products outpace that of new products.
Sellpy’s top investor H&M, which owns a 70 percent stake in the company, is also embracing sustainability initiatives to reduce its own carbon footprint. In April, H&M launched its first sustainability-focused collection, featuring the use of cactus leather.
Vinted, Sellpy’s Lithuania-based competitor, made news last month after it raised $303 million in an effort to grow its operations across Europe and beyond.