Luxury outerwear and sportswear brand, Moose Knuckles Canada, has announced a wide range of environmental and social initiatives in an effort to drive the long-term sustainability of its global footprint.
“The steps we are announcing today are very much a reflection of the voices of the communities we engage with and our team’s commitment to play a key role in creating a more sustainable mother earth.”Co-CEO Noah Stern
The move comes as customers are increasingly looking to brands and retailers to take on more sustainable approaches to both developing products and their day-to-day business operations.
Moose Knuckles is known for its ultra-warm parkas, especially its Stirling Parka. In 2020, Kansas State University found the parka to have the highest thermal insulation value amongst similar products from competing brands.
Moose Knuckles noted that its products are not only fashionable but are truly sustainable as its jackets provide warmth and are considered long-term investments pieces; therefore, they have limited environmental impact.
“Our number one objective has always been about creating exceptional, handcrafted products that provide unmatched warmth without sacrificing style,” Stern said.
One of the most notable initiatives that the company announced includes an end to the use of natural fur by the end of 2022.
Some of its other commitments include battling climate change, including the total mitigation of all carbon emissions by the end of 2025 and making and moving products sustainably. This includes the complete elimination of conventional cotton, virgin polyester, and virgin nylon in its garments by the end of 2025.
The company said that it has tallied its carbon emissions and has already started to direct its supply chain toward complete mitigation of those pollutants.
Additionally, Moose Knuckles Canada is working to make all of its products qualify for take-back, re-commerce and recycling initiatives by the end of 2025. The company will also focus on initiatives that protect nature, enhance biodiversity, prioritize the global challenges of diversity and inclusion and create sustainable working environments, including developing all Moose Knuckles’ real estate investments to meet LEED silver standards.
The news follows luxury parka maker Canada Goose’s recent announcement to stop making products using animal fur by the end of next year as it looks to become more environment-friendly. Canada Goose’s decision came after years of backlash for using Coyote fur and the company’s lack of commitment to animal welfare. However, the company still plans to use natural down feather in its jackets, which according to PETA, is harvested using painful methods.
The company has long been the target of organizations such as the People for Ethical Treatment of Animals (PETA), which have called Canada Goose a symbol that “represents anything but warmth.” Canada Goose winter parkas, which typically retail for $1000, have hoods lined with fur trim.