Fast fashion eTailer, SHEIN, has announced the launch of a multi-year $10 million fund to support global non-profit organizations that are focused on empowering entrepreneurs, supporting underserved communities, ensuring animal health and welfare, promoting recycling and a circular economy.
Through a $500,000, two-year partnership, SHEIN Cares will also be supporting fellowships and mentorship programs for female change-makers around the globe. The first recipient of the SHEIN Cares Fund is Vital Voices, a global non-profit that invests in women leaders.
“Empowering individuals and giving back to those in need has been part of our company DNA since day one,” said Molly Miao, chief marketing officer at SHEIN. “Organizations like Vital Voices are critical given the challenges of inequity globally and the reinforcement of barriers to economic development. In addition to our partners at Vital Voices, we hope the SHEIN Cares Fund will further support many organizations around the world who are on the front lines of tackling tough challenges.”
The fast-fashion eTailer also announced that it has donated more than $1 million to global organizations over the past year, including in-kind and product donations.
While the issues the SHEIN Cares Fund is aiming to address are critical, its impact on reducing the company’s environmental impact will likely be minuscule as SHEIN continues to play a tremendous role in overconsumption and has made the African continent its dumping ground.