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ThredUp And Madewell Open Secondhand Store

ThredUp And Madewell Open Secondhand Store

ThredUp And Madewell Open Secondhand Store

Online consignment store ThredUp has partnered with clothing brand Madewell to open a new store in Brooklyn, which has been entirely stocked with pre-owned Madewell products.

“We’ve designed a store to represent the future of fashion — a circular future in which retailers design for longevity, and consumers shop with resale in mind,” said Erin Wallace, vice president of integrated marketing at ThredUp.

The store is a brick-and-mortar extension of the Madewell Forever denim resale website that launched in July, and it will remain open for a limited time. Shoppers can buy a variety of clothing options such as denim, dresses, jackets, sweaters, tees and other things in the $10 to $40 price range.

The in-store experience allows shoppers to scan QR codes located at each clothing station and glean insights into how they can buy, wear and pass on clothes.

The two companies have also looked to cut down on unnecessary packaging waste by reusing old Madewell tote bags and offering ThredUp Clean Out Kits to help shoppers elongate the life of their purchases and keep waste out of landfills.

According to ThredUp’s 2021 Resale Report, every time consumers shop for used instead of new clothes; they help reduce carbon emissions by 82 percent.

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