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Zalando Makes Investment in Finnish Sustainable Fiber Technology Company

Zalando Makes Investment in Finnish Sustainable Fiber Technology Company

Zalando Makes Investment in Finnish Sustainable Fiber Technology Company

Online fashion retailer Zalando has made an undisclosed investment in Infinited Fiber Company in an effort to meet consumers’ demand for sustainable fashion.

The Finnish textile company’s proprietary technology turns cellulose-based raw materials such as cotton-rich textile waste into a new form of regenerated textile called Infinna, which is microplastic-free, recyclable, and biodegradable.

“We want to be part of the solution for a more sustainable fashion industry,” said Zalando co-CEO David Schneider. “With the investment in Infinited Fiber Company, we initiate a collaboration with a circular technology innovator to grow the industry share of textiles recycled into new textiles, which currently sits at only one percent.”

The company plans to use the funding to build a new factory that will cater to the growing demand for the Infinna fiber from various global fashion and textile brands, FashionUnited reported. Zalando also plans to provide the company with raw material for producing the fabric and will use Infinna to produce its own private-label apparel.
The investment round marks the last effort by the German eTailer to embrace a sustainability-focussed business model. In 2019, the company reportedly pledged to extend the life of 50 million garment pieces by 2023 as part of its ‘do. More’ strategy.
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